The digital marketing industry is worth more than $129 billion in the U.S. Marketers are constantly looking into the future, because they want to predict the next big movement or trend. Digital marketing has exploded over the past five years, due to expansion of tech at our finger tips. As it’s getting harder and harder to reach your end user. Companies are competing by bidding on keywords to optimize SEO. They also create campaigns that will catch your attention in six seconds or less. In this blog we’ll take a look at 6 important digital marketing strategies, and how they’ll work for your business.
Optimize for Mobile web:
This was once considered something that would be “nice to have,” but now is a valuable investment. Millennials are hard to reach, because they’re becoming tethered to their mobile devices. We are a digital generation and our mobile devices are an integral part of our daily routines. Be sure not to lose consumers by not having a website that is functional and looks great on mobile devices. Websites have to me optimized for mobile platforms in today’s digital world.
Visual Marketing on Social Media:
With every post you make on social media you have the opportunity to organically reach your potential consumers. Organic reach will not happen unless you post engaging content that people like, share and endorse. Social media uses a very similar algorithm. These platforms will only put your post in front of more people by getting people to like your posts first. It may seem like a popularity contest, but if you pair eye catching photos you’ll increase engagement on your page. This adds one more step while posting, but will give you the opportunity to grow organically.
Being agile with your SEO is not that different than traditional SEO except you’re moving a faster pace. Using an agile SEO method or process should be repeated again and again. SEO is not an exact science and is almost constantly changing. Therefore it’s important to have a flexible SEO strategy that takes into consideration the constant evolution of SEO. The Key fundamentals are: Discovery, Analysis, Strategizing, Execution, Measurements, Reporting and Adjusting.
Content is king:
Quality content is an absolute must in digital marketing efforts. If your company provides its potential clients with great content you’re more likely to build and develop your brand. This will ensure that your company is on the path to become an industry leader. An additional bonus to creating rich content is the boost in search engine ranking and the perception of the public.
Automated Email marketing:
Business email marketing is extremely time-consuming when done manually. Enter automated email platforms such as Marketo, Hubspot, and Act-on. These devices have given the small and large businesses an all-in-one toolkit to help reach leads that comes to you. You have multiple touch points further ensuring that you make the conversion and turn that lead into your best customer.
Original Video Content:
Redbull, GoPro, and Chipotle are a few of the big brands that have racked up huge video views this year. To spread these videos, companies posted on social media sites to be shared. Consumer’s responses to these videos are in the ballpark of millions of views in a week. These videos are a great way to reach potential consumers on a digital platform and give you the ability for your content to become viral.
These are all items that our team can expertly explain. Click the link here and fill out a contact form to start today!